Speaking of corporate logos

Well, actually, no one was speaking of logos. But if I don't make note of this I will forget.
And this is too good to risk forgetting.
Via BoingBoing a developmental history of the Starbucks logo, with Fed Ex tossed in as a bonus. I knew about the Fed Ex arrow, but never thought about the Starbucks mermaid, er, siren...

Corporate logos often have elements that most people don’t know about. For instance the arrow in the Fedex logo that was covered in depth on The Sneeze. This arrow made me think a little about the Starbucks logo.
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