This story was posted June 21 when the Times first mentioned it. Thanks to Google searches hardly a day has passed since then when it hasn't been visited by at least five or six readers. I haven't paid it much attention since the comments thread is becoming long on cute and short on content, but this morning something made me perk up. This question has been deleted
One of the comments the other day asked about the music. Since then I have also puzzled over it. The tune is catchy and vaguely familiar but I can't quite put my finger on where I might have heard it before. It seems to have a twelve-bar blues form (suitably, I might add, considering the little story being depicted...) and the acoustic guitar gives it just the right touch.
So I did my own search and found that someone else also had the same question. "Yahoo Answers" apparently posted the question ("What is the song on the new trojan commercial where girls are with pigs.? The girls are with pigs in a bar and when a guy goes and buys a condom he transforms into a real man.") but didn't get any reply.
Here is the fun part: I had to find the question by selecting the Google Cache! If you go now to the Yahoo link you discover:
Sorry, we had to remove that question.
The question had no answer and expired
The question violated community guidelines
This question has been deleted
The question is in violation of community guidelines?
And what, pray tell, is the guideline that has been violated?
"What is the song?" hardly strikes me as salacious or suggestive. I think the lawyers at Yahoo are running from something else. There is no way to know what the monster in the closet might be, but it sure ain't pigs in the parlor. I think the creative minds that put this commercial together are almost repeating the accidental success of the "New Coke" promotion.
This doesn't look like a first amendment problem to me. It looks more like political correctness running amok .
I report, you decide.
The Fat Lady Sings and the New York Times point to double standards on the part of CBS and Fox, both of which decline to air a new Trojan condoms ad. I don't watch much commercial television so it's of no consequence to me, but I do enjoy watching good commercials.
This one's a doozy.
Here's the link to trojanevolve.com.
And here's the You Tube copy for your viewing entertainment.
Thanks to this link left in a comment we have the story of how the music came about.
Who would have thought that the music we recently wrote and produced for the Kaplan Thaler Group and their client, Trojan Condoms, would be heard in reports featured on The O’Reilly Factor, The Colbert Report and VH1’s Best Week Ever? Or that the spot, featuring pig puppets, would wind up with FOX and CBS refusing to air it?
It all started with a call from Blast Music Management CEO Aaron Jacoves, who brought us the spot to demo. The assignment was right up our alley: produce a great piece of music that worked well with the spot, but didn’t sound like “a commercial.” If anything, it needed to have the feel of an older recording with a healthy dose of personality.
With the agency needing quick turn around on the demo, we pulled an instrumental piece written and recorded a few years ago by Rivers Rutherford, who at the time was a staff writer/producer for iV. Since then, Rivers has amassed a string of #1 hits and was named ASCAP Songwriter of the Year in 2006. Steve Keller, iV music group CEO and Creative Director, built on the foundation of the old track, adding a new melody and penning the lyrics. With the clock ticking, Steve jumped in the booth and sang the vocal, never intending for his performance to be anything more than a demo. Daniel Noga finished mixing the spot, adding a little sound design to create the illusion of something old and classic.
The rest is history.
Congratulations, guys. Looks like you scored better than the star of the commercial!