Wednesday, August 01, 2007

CPDRC Concepts -- Philippine prison management

The Cebu Provincial Detention and Rehabilitation Center (CPDRC) in the Philippines is producing a series of YouTube videos illustrating what seems to be a world-class, techno-savvy approach to prisoner rehabilitation and release. The clips cannot be passed around carelessly thanks to "Embedding disabled by request," which indicates an interesting extension of the security and control mind-set at work in the end products.

Apparently the penny finally dropped. Embedding is now available (see below) which means the videos will be disseminated much faster. They don't call it viral marketing for nothing.

At first glance I'm impressed, but the notion of prisoners being choreographed and managed to generate You Tube videos and other soundbites strikes me more as a gimmick than a thoughtful approach to prison management. But compared with prison systems world-wide, including those in the US, the result seems to be light years ahead of most.

I came across the link from the UAE Community blog, where contributors have a more global view than I find most places.

I have no idea who Byron F. Garcia is, but he seems to be the fountainhead of these videos and his You Tube channel has over two thousand subscribers. Watch the popular Thriller video first (viewed over three million times), then CPDRC concepts.

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