Sunday, May 25, 2008

Biggest drawing in the world by Erik Nordenankar

After ignoring this video for several days I decided to take a look.
More impressive than I anticipated.

(Somebody has too much time and money on their hands...)
He's getting beat up pretty bad in the comments. Some are calling it a hoax, marketing ploy, etc.

Link to the main site.

Adland general comment (not specifically about this video)...
The reason marketeers want to do viral ads is because you can do it cheaper, reach more people (perhaps not the right ones however) and be a little naughtier than you can on TV... And for all those reasons it's so easy for people to grab their own camcorder and create a hoax viral of their own. The spread of fake virals - which to the end viewer looks exactly the same as a real viral - ends up threatening the integrity of everything else. Especially when even industry commentators fall for them. I don't blame the adbloggers for that - I do blame the creators of viral ad campaigns and their need to be secretive. We never wrote about the Beta-7 viral campaign here as the only way it was submitted was by one single link. No word on who created it. No explanation. Nothing. I understand that the creators of Beta-7 wanted people to get sucked into the story - and many did - but don't expect adbloggers like myself to be your seeding tools when you don't give us the full story.

...but Adland looked at the project and was impressed.

Erik Nordenankar doesn't do things half-assed. In fact, he's created The Biggest drawing in the world with a little help from a GPS device and DHL. This was his end of school project at Beckmans and I'm willing to bet money he'll land an awesome job pronto. In fact, if DHL doesn't pay him some money to us this as the viral campaign it already is, I'm going to get mighty peeved. YOU HEAR ME DHL?

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