Wednesday, April 27, 2005

Robyn Waters, designer

I got a copy of Virginia Postrel's book, The Future and Its Enemies.
It may be as instructive and important as Alvin Tofler's Future Shock was in the seventies. I am having to reexamine some of my more comfortable views about the impact of global commerce on everyday life as well as how it is changing the economy. As American jobs are being lost to foreign countries people are streaming into this country, both legal and illegal, in order to take jobs that seem to be begging for anyone that will do them at whatever the (new, competetive) market rates dictate. It is a double whammy for highly-compensated Americans who have been cruising comfortably along in highly-compensated, benefits-encrusted, union-supported positions, rapidly becoming obsolete in a world of global competition.

As I ponder on these things, here is one cog in the new global machine.

Masters of Design: Robyn Waters: "During her watch, the retailer became a place where both suburban families and young hipsters could find products that were functional, affordable, and beautiful, from trendy little dresses inspired by St. Tropez to a Starck-designed sippy cup. Evidently, the strategy is working. With 2004 revenue of $48 billion, Target has blown past competitors Kmart and Sears, and is now second only to Wal-Mart among general merchandisers."


This idea is just starting for me.
I'll have to get back to this one when I have more time.

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